About Us

2021-2022 Rotarian of the Year, Fox  Valley Sunset

Nancy Effert

With over 20 years of corporate experience focusing on actuarial and management consulting, Nancy brings her considerable knowledge of the financial services industry to her signature wealth management approach. Her straightforward style provides a holistic methodology which includes wealth planning, risk management, business services, investment services and financial planning. Her clients benefit from her wide array of expertise and solution-based approach.

Effert Financial Solutions was founded in 2006 as an alternative to the “big box” financial conglomerates who embrace a “one-size fits all” investment theory. Seeing the need for a more personal approach, she provides independent fee-based investment management and financial advice to individuals and their businesses. Anchored in active listening, understanding, trust and knowledge, she offers clients outstanding customer service and customized solutions based on each individual situation. Nancy’s fee-based practice enables her to offer a variety of services aimed to embrace all her client’s life goals, including family, business, health and retirement. Effert is honored to be a recipient of the 2014, 2015, 2016, 2017, 2018, 2019, 2020, 2021 & 2022 Five Star Wealth Management Award*.

Effert is as engaged in the community as she is with her clients.  She was honored as the Rotarian of the Year and was presented an award in recognition of outstanding dedication & service by The Rotary Club of Fox Valley Sunset for 2021-2022.   She is proactive in supporting non-profit and business leadership organizations as a volunteer, fundraiser and trailblazer. Author of several financial articles and publications, she speaks on various financial-focused topics. Her networking skills are legendary, as she consistently provides clients and colleagues with contacts and recommendations of quality resources.

Effert is an avid golfer and an active member of the MCSF Chicago Golf Committee who raise money annually for the Marine Corps Scholarship Foundation through their golf outing.  She is also a “gearhead” at heart who spent much of her youth working on hot rods and victoriously racing her vintage Chevy against unsuspecting challengers. In her spare time, she builds one-of-a-kind stained- glass pieces as a creative outlet.


Jo Ann Barnes

Client Services Manager Jo Ann is a passionate, multi-dimensional, award winning Sales and Operations Executive with over 20 years of experience in corporate America in the financial services sector followed by 15 years of entrepreneurial experience.    Jo Ann’s considerable background makes her a highly effective partner as she works to lead our team to operational excellence by improving efficiencies, effectiveness and executing opportunities that expand client services all while balancing exceptional customer service.

Jo Ann is a mother of two, her daughter Cassidy attends Miami University and her son Ricky plays shortstop and catcher on his High School and travel baseball teams.  Jo Ann, Ricky and her husband Larry are all baseball addicts and can be found several times a year cheering on the Cubs at Wrigley.   Jo Ann enjoys photography and can be seen snapping pictures at her kids sporting events working to capture the perfect action shots.  As a Florida transplant Jo Ann never left behind her sunny roots, she loves the beach, boating, fishing and just being on the water especially when it’s time spent with her family. She spent many years as a volunteer with the Girl Scouts of America and in the Cary school district as she enjoys working with the kids in the community.

Renee Jeffries, RP®

Renee comes to Effert Financial Solutions with over 20 years of financial industry experience.  She has experience working with both independent financial advisors and larger firms as the primary point of contact for clients and institutional contacts to ensure clear and reliable communication with attention to detail.  Clients are the core of what she does.  She ensures they always have a friendly and knowledgeable contact just a phone call or email away.  Renee received her Registered Paraplanner designation in February 2012.

In her free time, she volunteers at the Children’s Cancer Center, Habitat for Humanity and Metropolitan Ministries.  She loves to take cruises and hopes to retire on a cruise ship!

***Investment advisory services offered through duly
registered individuals on behalf of CreativeOne Wealth, LLC a
Registered Investment Adviser. CreativeOne Wealth, LLC and
Effert Financial Solutions, Inc. are unaffiliated entities.**

*The Five Star Wealth Manager award, administered by Crescendo Business Services, LLC (dba Five Star Professional), is based on 10 objective criteria. Eligibility criteria – required: 1. Credentialed as a registered investment adviser or a registered investment adviser representative; 2. Active as a credentialed professional in the financial services industry for a minimum of 5 years; 3. Favorable regulatory and complaint history review (As defined by Five Star Professional, the wealth manager has not: A. Been subject to a regulatory action that resulted in a license being suspended or revoked, or payment of a fine; B. Had more than a total of three customer complaints filed against them [settled or pending] with any regulatory authority or Five Star Professional’s consumer complaint process. Unfavorable feedback may have been discovered through a check of complaints registered with a regulatory authority or complaints registered through Five Star Professional’s consumer complaint process; feedback may not be representative of any one client’s experience; C. Individually contributed to a financial settlement of a customer complaint filed with a regulatory authority; D. Filed for personal bankruptcy; E. Been convicted of a felony); 4. Fulfilled their firm review based on internal standards; 5. Accepting new clients. Evaluation criteria – considered: 6. One-year client retention rate; 7. Five-year client retention rate; 8. Non-institutional discretionary and/or non-discretionary client assets administered; 9. Number of client households served; 10. Education and professional designations. Wealth managers do not pay a fee to be considered or placed on the final list of Five Star Wealth Managers. Award does not evaluate quality of services provided to clients. Once awarded, wealth managers may purchase additional profile ad space or promotional products. The Five Star award is not indicative of the wealth manager’s future performance. Wealth managers may or may not use discretion in their practice and therefore may not manage their client’s assets. The inclusion of a wealth manager on the Five Star Wealth Manager list should not be construed as an endorsement of the wealth manager by Five Star Professional or this publication. Working with a Five Star Wealth Manager or any wealth manager is no guarantee as to future investment success, nor is there any guarantee that the selected wealth managers will be awarded this accomplishment by Five Star Professional in the future. For more information on the Five Star award and the research/selection methodology, go to fivestarprofessional.com.
2022:  4,912 Chicago area wealth managers were considered for the award, 384 (8% of candidates) were named 2022 Five Star Wealth Managers
2021:  5,635 Chicago area wealth managers were considered for the award; 382 (7% of candidates) were named 2021 Five Star Wealth Managers
2020: 4,636 Chicago area wealth managers were considered for the award; 356 (8% of candidates) were named 2020 Five Star Wealth Managers
2019: 5,430 Chicago area wealth managers were considered for the award; 429 (8% of candidates) were named 2019 Five Star Wealth Managers
2018:  5,449 Chicago area wealth managers were considered for the award; 435 (8% of candidates) were named 2018 Five Star Wealth Managers.
2017:  3,781 Chicago wealth managers were considered for the award; 438 (12% of candidates) were named 2017 Five Star Wealth Managers.
2016:  3,411 Chicago wealth managers were considered for the award; 726 (22% of candidates) were named 2016 Five Star Wealth Managers.
2015:  5,833 Chicago wealth managers were considered for the award; 716 (13% of candidates) were named Five Star Wealth Managers.
2014:  8,161 Chicago wealth managers were considered for the award; 744 (10% of candidates) were named Five Star Wealth Managers.